1. Who We Are and Scope of This Policy
This Cookie Policy applies to Raritan Group, Incorporated, doing business as Raritan Valve & Automation and Raritan Pipe & Supply Company (collectively, “Raritan Group,” “we,” “us,” or “our”).
This Cookie Policy applies to the following websites:
- https://raritangroup.com
- https://raritanvalve.com
- https://raritanpipe.com
- https://raritan-njwwcoop.com
Collectively, these are referred to in this Cookie Policy as the “Websites.”
This Cookie Policy explains how our Websites use cookies and similar technologies, the purposes for which they are used, and the choices available to visitors.
The specific technologies used vary by Website.
This Cookie Policy should be read together with our Privacy Policy.
2. What Are Cookies?
Cookies are small data files that websites may store on a visitor’s browser or device.
Cookies and similar technologies can be used for purposes such as:
- Enabling Website functions
- Maintaining Website security
- Remembering visitor preferences
- Remembering cookie and privacy choices
- Understanding how a Website is used
- Measuring advertising performance
- Supporting conversion tracking
- Supporting advertising and remarketing
Similar technologies may include:
- Tags
- Pixels
- Scripts
- Local storage
- Other technologies that allow a website or service provider to recognize a browser or device or receive information about Website activity
For simplicity, this Cookie Policy may refer to all of these technologies collectively as “cookies” or “technologies.”
3. Your Cookie Choices
When you first visit one of our Websites, you are presented with a cookie consent banner.
You may choose to:
- Accept All optional cookies
- Reject All optional cookies
- Manage individual cookie categories
Non-essential Analytics and Advertising technologies are disabled by default and are not activated unless you affirmatively consent to the applicable category.
You may change or withdraw your consent at any time through the Cookie Settings available on the Websites.
Changing your preferences does not affect processing that occurred before your choices were changed.
4. Categories of Cookies and Technologies We Use
Strictly Necessary Technologies
Default Status: Active
Strictly Necessary technologies support essential Website functions, security, and privacy preferences.
They may be used to:
- Operate the Websites
- Maintain technical Website functionality
- Protect the Websites and forms against security threats
- Detect fraud, malicious activity, or spam
- Remember your cookie consent choices
Because these technologies are necessary for the Websites to function properly or to remember your privacy choices, they cannot generally be disabled through the cookie consent tool.
Blocking them through browser settings may affect Website functionality.
Analytics Technologies
Default Status: Off / Denied
With your consent, we use Analytics technologies to understand how visitors interact with our Websites.
Analytics information may help us understand:
- How many people visit a Website
- Which pages are viewed
- How visitors move through a Website
- Where Website traffic comes from
- General Website usage patterns
- Website performance and trends
One or more of our Websites may use Google Analytics 4 for these purposes.
Analytics technologies are disabled by default and are activated only after you choose to allow the Analytics category.
Advertising Technologies
Default Status: Off / Denied
With your consent, certain Websites may use Advertising technologies to:
- Measure advertising performance
- Measure conversions or actions taken after an advertisement is viewed or clicked
- Understand which campaigns generate Website visits
- Support remarketing
- Support targeted or personalized advertising
- Improve advertising relevance and effectiveness
Certain Websites may use Google Ads and related Google advertising technologies for these purposes.
Advertising technologies are disabled by default and are activated only after you choose to allow the Advertising category.
Rejecting Advertising technologies does not prevent you from seeing advertisements elsewhere on the Internet. It may, however, prevent Raritan Group from using your activity on our Websites for certain advertising, remarketing, personalization, and conversion-measurement purposes.
5. Technologies Used by Website
The technologies currently used vary among our Websites.
raritangroup.com
Subject to your consent choices, this Website may use:
Google Analytics 4
Category: Analytics
Purpose:
- Understand Website traffic and usage
- Measure page performance
- Understand general visitor interactions and navigation
Default Status: Disabled until Analytics consent is provided.
Google Ads
Category: Advertising
Purpose:
- Measure advertising performance
- Measure conversions
- Understand actions that occur after interaction with a Raritan Group advertisement
- Support remarketing or advertising activities where applicable
Default Status: Disabled until Advertising consent is provided.
Google Advertising and DoubleClick-Related Technologies
Category: Advertising
Purpose:
- Advertising measurement
- Conversion tracking
- Remarketing
- Other advertising-related functions
Default Status: Disabled until Advertising consent is provided.
raritanvalve.com
Subject to your consent choices, this Website may use:
Google Analytics 4
Category: Analytics
Purpose:
- Understand Website traffic and usage
- Measure page performance
- Understand general visitor interactions and navigation
Default Status: Disabled until Analytics consent is provided.
raritanpipe.com
Subject to your consent choices, this Website may use:
Google Analytics 4
Category: Analytics
Purpose:
- Understand Website traffic and usage
- Measure page performance
- Understand general visitor interactions and navigation
Default Status: Disabled until Analytics consent is provided.
Google Ads Conversion Measurement
Category: Advertising
Purpose:
- Measure advertising performance
- Measure actions taken after interaction with an advertisement
- Understand whether advertising contributes to Website visits or conversions
Default Status: Disabled until Advertising consent is provided.
6. Google Consent Mode
Our Websites use Google Consent Mode together with our consent management tool and related Google Tag Manager consent controls.
Google Consent Mode allows the Websites to communicate visitor privacy choices to applicable Google services.
The following categories of Google consent are denied by default:
- Analytics storage
- Advertising storage
- Advertising-related user data
- Advertising personalization
These consent settings are updated only after you affirmatively choose to allow the corresponding Analytics or Advertising category.
If you reject optional cookies, the applicable Analytics and Advertising technologies remain disabled.
7. Consent Management Technology
Category: Strictly Necessary
Our Websites use consent management technology to:
- Present cookie choices
- Allow visitors to accept or reject optional technologies
- Allow visitors to choose individual categories
- Record visitor preferences
- Communicate consent choices to applicable Website technologies
- Remember consent choices for future visits
This technology is considered necessary for managing and respecting visitor privacy choices.
8. Security and Spam-Prevention Technologies
Category: Strictly Necessary
Our Websites may use security and anti-spam technologies to:
- Protect Website forms
- Detect automated or malicious submissions
- Prevent fraud and misuse
- Maintain Website security
These technologies may process certain technical information as necessary to protect the Websites and their users.
9. Specific Cookie Names and Durations
The specific cookies used by our Websites may change as:
- Website technologies are updated
- Services are added or removed
- Providers update their technology
- Advertising and analytics configurations change
Some cookies exist only for the duration of a browsing session and are deleted when the browser is closed.
Other cookies may remain on a device for a longer period or until they are deleted.
Where available, the Cookie Settings panel may provide additional information about current cookie categories, providers, purposes, and durations.
10. Embedded Content and Third-Party Services
Our Websites may include content or features provided by third parties, including:
- Videos
- Images
- Maps
- Social media features
- Documents
- Links to third-party websites
Third-party services may use their own cookies or similar technologies.
Where technically applicable, non-essential third-party technologies are subject to your cookie consent choices.
When you interact with or leave one of our Websites for a third-party service, that third party’s own privacy and cookie practices may apply.
We encourage visitors to review the privacy and cookie policies of third-party services.
11. How to Change Your Cookie Preferences
You may review or change your cookie choices at any time through the Cookie Settings available on our Websites.
Depending on the technologies used by the Website, you may:
- Allow or reject Analytics technologies
- Allow or reject Advertising technologies
- Change a previous choice
- Withdraw previously provided consent
You may also configure your browser to block, limit, or delete cookies.
Browser controls vary. Disabling certain cookies through your browser may affect Website functionality.
12. Advertising and Privacy Choices
Raritan Group does not sell personal information for monetary consideration.
However, some privacy laws may define certain uses or disclosures involving third-party advertising technologies as targeted advertising, sale, sharing, or similar activity.
Where applicable, you may opt out of non-essential Advertising technologies through the Cookie Settings available on our Websites.
Additional information about privacy rights and how to submit a privacy request is available in our Privacy Policy.
13. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
- Changes to our Websites
- New or removed technologies
- Changes to analytics or advertising services
- New or removed service providers
- Changes to our privacy practices
- Changes in legal or regulatory requirements
The “Last Updated” date at the top of this page will indicate when this Cookie Policy was most recently revised.
14. Contact Us
Questions about this Cookie Policy or our use of cookies and similar technologies may be directed to:
Raritan Group, Incorporated
Doing business as Raritan Valve & Automation and Raritan Pipe & Supply Company
301 Meadow Road
Edison, NJ 08817
Email:
info@raritangroup.com
Phone:
732-985-5000
For more information about how Raritan Group collects, uses, and protects personal information, please review our Privacy Policy.